Any user is encouraged to learn more than the GUI. Learn how to
install programs the right way. study at least the "new to Ubuntu" in
the help menu. It may in fact be time to learn how if you haven't but
really very few people stay as consumers. I would rather see Ubuntu as
easy as it can be made, and cater to new users if for no other reason
than to help them. I still do what I want with the OS and study what is
so I can help the new users. Maybe this is the best way to work with
Linux rather than have a smug face because I use something some have not
yet used.

All said I like the direction Ubuntu is taking.