(April 10, 2009) The emergence of ubiquitous, persistent online identity, social graph, and feeds are fundamentally transforming individuals' behavior, expectations and experience across the Web. Clara Shih, creator of the first business application on Facebook, talks about her application and what the World Wide Web of people means for interaction, relationships and enterprise software design. Stanford University: www.stanford.edu Stanford Center for Professional Development: scpd.stanford.edu Stanford University Channel on YouTube: www.youtube.com