I am using a class that implements ITemplate interface to create
template columns dynamically. I also want the data in the column to be
formatted in a particular format like the date from the dataView date
column has to be formatted into the short dateString on the server
side while displaying. All the template and bound columns are declared
on the server side and not on the client side...... so i cannot use
any asp:template tags.

MSDN help says that itemTemplate property of TemplateColumn says "Gets
or sets the template for displaying a data item in a TemplateColumn".
Can any one tell me how to set the property.