Imports System.Web.UI.HtmlControls

Namespace TestWebApp

    Public Class WebForm1
        Inherits System.Web.UI.Page

        Protected PageTitle As HtmlGenericControl = New HtmlGenericControl()

        Private Sub Page_Load(ByVal sender As Object, ByVal e As System.EventArgs)

            PageTitle.InnerText = "New Page Title"
        End Sub

    End Class
End Namespace