The article was superb. Now I know why no googler decides to establish a start-up company. I just wish google had more essence of apple or B&O. The way they are deconstructing management reminds me of a lyric by Sting.
The greatest thing about the google team is not about software but innovation in a variety of things specially in marketing. Look at the way they are bringing security of trade on web, the way they monetize, the way they recruit, their business solutions, the companies they acquire. They provide new services faster than we can pronounce them. All they create is just around one word, "search". It is no surprise that they are growing. It is surprising that they do not restrict themselves with the power. They don't create beautiful products but the beauty is in their vision.