I'm not sure if you want B12 to just return "Poor Hitter" or "Poor Hitter" plus
the batting average  (ditto for B13 and "Good Hitter"). The following formulas
return the label plus the batting average:

B12: =IF($A$10=0,"",IF($A$11/$A$10<=0.25,"Poor Hitter " &
TEXT($A$11/$A$10,".000"),""))

B13: =IF($A$10=0,"",IF($A$11/$A$10>0.25,"Good Hitter " &
TEXT($A$11/$A$10,".000"),""))

Or, you could do it all in one cell: =IF($A$10=0,"",IF($A$11/$A$10<=0.25,"Poor
Hitter "& TEXT($A$11/$A$10,".000"), "Good Hitter "& TEXT($A$11/$A$10,".000")))